Christianity Today on the "Sinner's Prayer"

There is an editorial on Christianity Today's website about the "sinner's prayer." There has been some debate recently on the use (or, misuse) of this recent Evangelical evangelistic device. The subtitle of the article refers to this device as a "work of genius." The author apparently considers the sinner's prayer as part of "the faith once delivered to the saints" (unless that was sarcasm ... I couldn't tell). There was an interesting line near the end referring to those who have recently critiqued the sinner's prayer: "But we have to do better than theological snobbery or spiritual self-righteousness." 

So, what do you think of this article?